Hi, I'm Brian.
Based in Singapore.
Digital in flux, the Future Designed
If there’s one thing I’ve learned over 15 years in the design game, it’s this: adaptability is everything. I’ve cut my teeth at Section, where our team spearheaded the redesign of OCBC Bank’s digital platform, balancing current user needs with business realities. We also developed agile products to meet emerging banking trends. These digital solutions connected with a rising user group and shifted our clients’ strategy to maximise market impact.
Rebranding Folke was a blend of creativity and strategic insight, giving the brand a fresh, standout identity. My stint at the Silicon Valley-based VC, Zinier involved crafting advanced tools for field service automation, proving that user-centric design can drive service efficiency and brand engagement.
As an ENFJ, collaboration and empathy fuel my philosophy. I thrive on designs that connect on a human level. My passion for analog, fine art and mindful living influence me, ensuring my work is both aesthetically pleasing and ethically sound.
“Standing still is not an option”, most would say. As designers, I believe we can craft experiences that feel present, without being urgent.
In a world where AI and data are king, I stay ahead by continually expanding my skill set. Digital design is in a flux. Adaptability and agility are crucial. My focus? Impact thru insight, not guesswork.
Ready to shake things up? Let’s connect.
2025 EPPY Awards | Editor & Publisher Honouring digital excellence in news media for work with SPH Media / The Straits Times
- Best Website Navigation (Winner) Led the design and architecture of a unified, context-aware discovery system. Focused on intuitive menus, clear reader status cues, and streamlined subscription flows to elevate editorial verticals.
- Best Overall Website Design (Winner) Recognised for balancing journalistic trust with modern UX. Delivered a high-performance system featuring responsive polish, modern typography, and AI-powered discovery tools.
- Best Redesign / Relaunch (Winner) A core contributor to the ST180 initiative, a comprehensive web and app relaunch for the publication’s 180th anniversary. Modernised visual systems and editorial workflows, resulting in measurable gains in engagement.
- Best Mobile News App (2nd Place) Transformed the mobile experience into an “intelligent daily partner” through the introduction of AI-powered summaries and a swipeable Top Stories carousel.
Digital capabilities
User interface design
Style guides × design systems
Concept sketches
Wireframing × mockups
Iconography
In-app illustration
3D modelling
Usability × concept testing
Rapid prototyping
Copywriting
Brand expertise
Art direction
Brand identity
Campaigns & events
Illustration
Editorial design
Media comms