Corporate Citizen Foundation

Brand Identity

The Corporate Citizen Foundation (CCF) seeks to catalyse corporate collaboration to exercise collective corporate citizenry towards a better, safer and friendlier Asia. It focuses on sustainable community development to increase capacity and resilience of vulnerable communities through livelihood enhancement, risk reduction and disaster preparedness programmes. Sustainability of communities’ development takes into account the varying risks that threaten continuation of growth. Coastal communities have been identified as the most vulnerable due to effects of climate change and geological menaces including typhoons, cyclones, tidal waves and tsunamis.

The CCF is probably the first private sector initiative and alliance focusing on capacity building for vulnerable communities in the areas of sustainable development and disaster management. To date, the corporate NGO has responded to various disasters in the SEA region, including Typhoon Hagupit (Philippines, 2014), Kelantan Floods (Malaysia, 2015), Nepal Earthquake (2015), Chennai Floods (2015), and Aceh Earthquake (2016).

Launched in 31 October 2014 by Singapore’s Deputy Prime Minister and Minister for Finance, Chairman of the International Monetary and Financial Committee of the IMF, Tharman Shanmugaratnam, the CCF emblem was officially unveiled together with Mr Said Faizal, Executive Director of the ASEAN Coordinating Centre for Humanitarian Assistance on Disaster Management (AHA Centre).


Behind the Logo

The Nautilus shell stands as a symbol of resilience amidst ever-changing challenges. Its hard and unique shell provides a secure environment for systemic development. The shell grows proportionately to its body mass. The concentric expansion depicts the amplification of progress, catalysed by its core – motivated by goodness and good work, fostering growth and goodwill.

Turquoise epitomises deep compassion and healing. It revitalises the spirit in times of distress and fatigue, and alleviating feelings of loneliness, particularly in crises. Its softness influences rather than imposes.


  • Pencil
  • Ink
  • Adobe Illustrator
  • Adobe Photoshop
  • Sony Vegas Pro


  • 2014-2015

Client / Organisation

  • Corporate Citizen Foundation