Engineering Asia Together

Brand Campaign & Exhibition Design

Founded in 1994 as a small start-up company and abiding staunchly by its Vision — a Greater HSL for a Better World — HSL has grown rapidly over two decades and is recognised as a frontrunner in the regional foreshore marine civil engineering sector. From a fully integrated engineering and construction company, HSL’s services expanded from marine civil engineering and infrastructure, plant construction, and ground engineering to include public works in Singapore.

On 11 – 13 July 2016, HSL participated in the annual Singapore International Water Week (SIWW) held at the Marina Bay Sands Expo and Convention Centre.

I was tasked with the full campaign communications for HSL — including booth design, layout and print collaterals. After months of intensive research and brainstorming, we built a brand campaign using the message, “Engineering Asia Together”, to uniquely position the company & HSL brand among the big players in the international water industry.


  • Pencil
  • Ink
  • Adobe Illustrator
  • Adobe Photoshop
  • Adobe InDesign
  • Canon DSLR


  • 2016


  • HSL