Viva El Belen

Viva el Belén is a branding project, whose goal is to revive the dying tradition of the Belén in the contemporary Filipino home. The symbolics should represent two things:

• the timelessness of the Belén
• the significant role it plays in the celebration of an authentic Filipino Christmas.

Logo design for Viva el Belén
Not only as a launch of Belénismo line of handicrafts and Christmas figurines, Viva el Belén can be an annual event in the Christmas season. Similar to how Belénismo sa Tarlac, the annual Belén design contest in Tarlac, Philippines is powerful in engaging the public, Viva el Belén can be a yearly event set in the contemporary home setting.